Is a scientist the first image that comes to mind when people think of careers in cannabis? Probably not. But, Cannabis & Tech Today would like to change that perception.

The foundations of this sector are science, technology, engineering, and mathematics. To prove it, we’re highlighting a few intrepid cannabis entrepreneurs using their background in STEM to innovate the emerging industry.

From self-driving cars to virtual booking agents to a newly resurrected Beatles song, artificial intelligence is all the rage, and developing fast. No surprise, then, that the booming world of legal cannabis has embraced this new technology, as well.

History has shown that if companies fail to innovate when new technology emerges, even household name brands with enormous market share can squander their success if they are blind to anything that could ever unseat them from the top.

There’s no question about it: Pre-rolls are gaining traction in sales. Headset, a cannabis analytics company, recently reported that pre-roll sales increased 38.9% from 2020 to 2022.

Another report shows that in California, the number of online carts that only have pre-rolls went from 47% to 53% in just one year. 

The cannabis industry is booming, and businesses are racing to maximize efficiency and profitability through the latest and greatest in cannabis-tech. With Industry 4.0 upon us, commonly referred to as the Fourth Industrial Revolution, a variety of industries and businesses are incorporating technologies that encompass artificial intelligence (AI), robotics, computer vision, machine learning and automation; cannabis being one of them. 

Many have touted the health and tax revenue benefits cannabis can bestow. But little has been said about how the cannabis industry is leading the next industrialized revolution by building a new sector to manufacture cannabis products for a global marketplace.